Learning objectives

Describe the characteristics of perfect competition (many small firms, identical products, free entry and exit, perfect information) and explain why each firm is a price taker

Draw side-by-side market and firm diagrams showing the firm's horizontal demand curve at the market price where P = MR = AR, and identify short-run profit, loss or break-even

Explain why the firm's short-run supply curve is its marginal cost curve above average variable cost

Explain how entry and exit move the market to long-run equilibrium where price equals minimum average total cost and economic profit is zero

Explain why long-run equilibrium is both allocatively efficient (P = MC) and productively efficient (P = minimum ATC)

Trace the effect of a change in market demand on the firm's price, output and profit in the short run and the long run, and distinguish constant-, increasing- and decreasing-cost industries

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