Learning objectives
Identify the genre of an unseen text from its conventions and state its likely audience, purpose and mode within the first reading
Compare the conventions of the text types set for the course, including articles, reviews, editorials, letters, speeches, podcast and broadcast scripts, blogs, advertisements, travel writing, diaries, biography, investigative journalism and voiceovers
Explain how mode shapes language, contrasting writing, speech, and the mixed mode of online and scripted texts that are written to be spoken
Analyse how context of production and context of reception change the meaning a text carries, using the date, source and place of publication
Explain how a text handles more than one purpose at once, for example informing while persuading, and identify which purpose dominates
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