Learning objectives
Explain why businesses communicate and identify situations, such as a change of strategy or a crisis, where clear communication is critical.
Evaluate spoken, written, electronic and visual methods of communication.
Distinguish one-way from two-way and vertical from horizontal communication and analyse what goes wrong in different channels.
Explain common barriers to communication, such as jargon, long chains of command and information overload, and how managers can reduce them.
Assess the role of managers and of informal communication in making a business efficient, and recommend improvements in a given situation.
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